Despite the fact that the commercial relationship with the winery in terms of the Chinese market is yet to be sealed, we are delighted to report about the marketing agreement with various European markets in this edition of the S3 Newsletter.
As the result of the collaboration between several professionals from Madrid and Barcelona, the Bella Pilar initiative is an attractive business involving a group of winemakers from the province of Cuenca, in the heart of Europe’s largest wine region, Castilla – La Mancha.
The wines, aimed at a young urban audience, are very successful throughout a variety of distribution channels in Spain, and also in countries like Italy that themselves have a significant wine producing industry. This is truly remarkable!
Through S3 Group’s collaboration with renowned export consultant Jan Jonckheere (see ‘Spotlight on our Team’ for more information), Bella Pilar has the opportunity of introducing its wines to markets as diverse as Germany, Austria, Switzerland, the Netherlands, Belgium, Luxembourg and Poland.
And as we said at the beginning of this section, it is possible that this initiative may be extended to include our market par excellence; China.
Fascinatingly, all the wines of the Bella Pilar range offer the possibility for the consumer to write down when, where and with whom they drank the wine alongside their impressions of the wine and, any sensations linked with the experience.
This is certainly an original and unique idea on the wine drinking market!