Marketing & Sales

Posts about marketing and sales

price

How to calculate the selling price of an imported product

Calculating the selling price of a product is an extremely important task, but it is not always easy. When it comes to setting the price for an imported item, the job can become more complicated, because not only do formulas have to be applied, but a number of determining factors have to be taken into …

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How to strengthen your competitive advantage, based on imports

How to strengthen your competitive advantage, based on imports

As we have seen in previous blog posts, importing products from China may bring many benefits to our business, in order to strengthen its competitive advantage. In fact, most companies, when they decide to import products from Asia for the first time, tend to do so with the principal objective of increasing their sales margins, …

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marketplace web

Advantages and disadvantages of selling products on a marketplace

Buying products in bulk secures a better price per unit. This fact means that sometimes, when a company decides to import articles, it does so in larger quantities than initially planned in order to achieve a greater profit margin. However, some companies make this decision without considering the sales capacity of their commercial channels so …

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Tips for selling more products on your e-commerce site

Tips for selling more products on your e-commerce site

A large proportion of the products that companies import from Asia are destined for the online market. The rise of ecommerce, especially in 2020, has meant that even brands that used to only sell to professionals have launched their own online shops, making products available to the general  public. Selling one’s own products on the …

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Market studies: an essential step before importing

Market studies: an essential step before importing

When a company decides to start importing its products, two scenarios can arise. The first is to import the same products as those already sold to date (a change of supplier) or alternatively, to take advantage of the many benefits of importing in order  to expand its range and start selling new items. The advantage …

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productos (1)

How to differentiate an (imported) product from the competition?

When a company prepares to import products from China for the first time, it is absolutely normal for doubts and fears to arise. One of the most common fears is not being able to personalize your product. This idea is based on the mistaken belief that all goods purchased in China are equal and consequently, …

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