Posts about marketing and sales
Corporate gifts, popularly known as merchandising, are important to enhance the image of any company, mainly B2B, but also B2C. Merchandising products, which in most cases are given as gifts when the user meets certain conditions, do not only fulfil a mission to please the customer (receiving a gift always pleases the recipient), but it …
Corporate gifts: economical products that boost your brand Read More »
Stock out, also known as out-of-stock or out-of-stock incident, is a problem that any company that sells physical products can suffer and that can become a real nightmare with serious and diverse consequences. As its name suggests, we speak of out-of-stock when the inventory of products available to a company is insufficient to meet demand, …
Calculating the selling price of a product is an extremely important task, but it is not always easy. When it comes to setting the price for an imported item, the job can become more complicated, because not only do formulas have to be applied, but a number of determining factors have to be taken into …
How to calculate the selling price of an imported product Read More »
Introducing a new product to the market can be a challenge if you don’t know how to do it. We give you all the keys to make it a success!
As we have seen in previous blog posts, importing products from China may bring many benefits to our business, in order to strengthen its competitive advantage. In fact, most companies, when they decide to import products from Asia for the first time, tend to do so with the principal objective of increasing their sales margins, …
How to strengthen your competitive advantage, based on imports Read More »
As a company specialized in the import and sourcing of Asian-made products, we wish to highlight in this post the concept of packaging, a key feature in order to strengthen the brand image and value of the brand itself, to differentiate the business from the competition and, of course, to help increase the overall sales. …
Regardless of whether your company has a physical shop or an online shop or even both, it is common that there is a significant drop in sales in the Summer for many products. Only the fashion sector, that is traditionally successful with the summer sales and some specific sports related products see a revenue increase …
Buying products in bulk secures a better price per unit. This fact means that sometimes, when a company decides to import articles, it does so in larger quantities than initially planned in order to achieve a greater profit margin. However, some companies make this decision without considering the sales capacity of their commercial channels so …
Advantages and disadvantages of selling products on a marketplace Read More »
A large proportion of the products that companies import from Asia are destined for the online market. The rise of ecommerce, especially in 2020, has meant that even brands that used to only sell to professionals have launched their own online shops, making products available to the general public. Selling one’s own products on the …
Tips for selling more products on your e-commerce site Read More »
In a highly globalized business world, where imports and exports are part of the usual activity of many companies, a good international marketing plan is essential if we want our products to be successful beyond our borders. It is important to note that the marketing plan developed for the country where we have the highest …