Marketing & Sales

Posts about marketing and sales

Integrar la IA en Atención al Cliente

Integrating AI into Customer Service: a change in consumer relations

Artificial Intelligence is revolutionising every field in which it is implemented, and customer service is no exception. The use of AI in this area makes it possible to offer more efficient and personalised solutions. Moreover, its application provides companies of all sizes with faster and more effective responses, adapting to the needs of their customers

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taobao

Taobao: China’s online shopping giant and its impact on the international marketplace

In the fast-paced world of e-commerce, Taobao stands out as one of China’s largest and most powerful online shopping platforms, offering a unique window to global consumers interested in exploring a diverse and vast marketplace. Founded in 2003 by Alibaba Group, Taobao revolutionised the online commerce business model in China, becoming a catalyst for the

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