Marketing & Sales

Posts about marketing and sales

Regalos corporativos: productos económicos que potencian tu marca

Corporate gifts: economical products that boost your brand

Corporate gifts, popularly known as merchandising, are important to enhance the image of any company, mainly B2B, but also B2C. Merchandising products, which in most cases are given as gifts when the user meets certain conditions, do not only fulfil a mission to please the customer (receiving a gift always pleases the recipient), but it …

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Stock-outs

Stock-outs, a dreaded problem to be avoided

Stock out, also known as out-of-stock or out-of-stock incident, is a problem that any company that sells physical products can suffer and that can become a real nightmare with serious and diverse consequences. As its name suggests, we speak of out-of-stock when the inventory of products available to a company is insufficient to meet demand, …

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price

How to calculate the selling price of an imported product

Calculating the selling price of a product is an extremely important task, but it is not always easy. When it comes to setting the price for an imported item, the job can become more complicated, because not only do formulas have to be applied, but a number of determining factors have to be taken into …

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How to strengthen your competitive advantage, based on imports

How to strengthen your competitive advantage, based on imports

As we have seen in previous blog posts, importing products from China may bring many benefits to our business, in order to strengthen its competitive advantage. In fact, most companies, when they decide to import products from Asia for the first time, tend to do so with the principal objective of increasing their sales margins, …

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marketplace web

Advantages and disadvantages of selling products on a marketplace

Buying products in bulk secures a better price per unit. This fact means that sometimes, when a company decides to import articles, it does so in larger quantities than initially planned in order to achieve a greater profit margin. However, some companies make this decision without considering the sales capacity of their commercial channels so …

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Tips for selling more products on your e-commerce site

Tips for selling more products on your e-commerce site

A large proportion of the products that companies import from Asia are destined for the online market. The rise of ecommerce, especially in 2020, has meant that even brands that used to only sell to professionals have launched their own online shops, making products available to the general  public. Selling one’s own products on the …

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