Posts about marketing and sales
In an increasingly interconnected and globalised world, international networking has become an essential tool to boost foreign trade and strengthen business relationships between companies of different nationalities. Globalisation has led to increased economic interdependence and the elimination of trade barriers, allowing companies to expand, explore new markets and generate unprecedented business opportunities. The creation of …
Raising prices without losing customers is not an easy task and is not without risk, although most people are aware that we have had a difficult couple of years and accept economic adjustments with resignation. Since the start of the pandemic in 2020, and with the subsequent outbreak of the war in Ukraine, price increases …
Many companies decide to import for the first time from China or other Asian countries precisely when they decide to launch a new product on the market. Although imports (done well) are a great way to reduce costs, we must not forget that introducing a new item in our catalogue must be supported by a …
Product marketing strategy to increase your profitability Read More »
Registering a brand is one of the options that many companies consider when they start importing products from China or other Asian countries. There are several reasons for this, although the most common is to take advantage of the benefits of branding and begin to position themselves in the minds of their target audience with …
Registering a trademark for your company to boost your imports Read More »
Corporate gifts, popularly known as merchandising, are important to enhance the image of any company, mainly B2B, but also B2C. Merchandising products, which in most cases are given as gifts when the user meets certain conditions, do not only fulfil a mission to please the customer (receiving a gift always pleases the recipient), but it …
Corporate gifts: economical products that boost your brand Read More »
Stock out, also known as out-of-stock or out-of-stock incident, is a problem that any company that sells physical products can suffer and that can become a real nightmare with serious and diverse consequences. As its name suggests, we speak of out-of-stock when the inventory of products available to a company is insufficient to meet demand, …
Calculating the selling price of a product is an extremely important task, but it is not always easy. When it comes to setting the price for an imported item, the job can become more complicated, because not only do formulas have to be applied, but a number of determining factors have to be taken into …
How to calculate the selling price of an imported product Read More »
Introducing a new product to the market can be a challenge if you don’t know how to do it. We give you all the keys to make it a success!
As we have seen in previous blog posts, importing products from China may bring many benefits to our business, in order to strengthen its competitive advantage. In fact, most companies, when they decide to import products from Asia for the first time, tend to do so with the principal objective of increasing their sales margins, …
How to strengthen your competitive advantage, based on imports Read More »
As a company specialized in the import and sourcing of Asian-made products, we wish to highlight in this post the concept of packaging, a key feature in order to strengthen the brand image and value of the brand itself, to differentiate the business from the competition and, of course, to help increase the overall sales. …