Marketing & Sales

Posts about marketing and sales

atencion al cliente

The importance of customer service when selling imported products

Personalised customer service has become a fundamental pillar when selling imported products, especially those coming from markets such as China. As we have discussed before in this blog, when the product offering is very similar between competitors, customer service becomes a key differentiating factor. It is not enough to have a good product, it is […]

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Integrar la IA en Atención al Cliente

Integrating AI into Customer Service: a change in consumer relations

Artificial Intelligence is revolutionising every field in which it is implemented, and customer service is no exception. The use of AI in this area makes it possible to offer more efficient and personalised solutions. Moreover, its application provides companies of all sizes with faster and more effective responses, adapting to the needs of their customers

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