It took us a while… with several internal debates, tests, surveys, changes, more debates, tests and surveys, but… here we are:
S³ has a new logo and website, in summary, a new image to the world!
There are obviously still a couple of details (and some more-than-details) pending to be fixed, e.g. the Chinese language version, presence on social media, etc., but in the coming months most definitely the company’s online presence will see a substantial transformation!
Desarrollo de un nuevo logo para S³
The first phase was the development of a new logo, to substitute the one that has accompanied the company since its start in 2003, having become totally obsolete.
A new logo was designed, more up-to-date and refreshing, incorporating lime green, representing growth, innovation, freshness, closeness, connection, hope, money and luck.
But we also kept ’our’ blue, meaning professionalism, seriousness, integrity, sincerity, calmness and success.
Simultaneously, a set of additional logos has been created for use in certain specific contexts or applicable to the different companies and professional activities of our Group. An example is the new logo for ‘Strategic Sourcing Solutions’, the original ‘embryo’ of the Group.
Also, our website had become outdated and it therefore needed more than a quick fix. The overall corporate imagetowards the market has been entirely modified, while still maintaining e.g. the main service categories the Group currently offers:
Sourcing: the core and origin of the company, with a wealth of information and examples on how to buy better in Asia. Export: currently a less prominent area, with still a hugely relevant expertise. Consultancy & Training: where most changes have been made, highlighting training as one of the main activities of the Group.
Finally, it is worthwhile commenting on how two important chapters have been given more attention:
- Projects: this area contains an appealing set of examples of projects in which the S3 team has put to the test its experience and know-how. More examples will be added over the next few months, as for now most of them were already present in the former website, so the most recent new projects will be included as well.
- News: most of the items on display will come from the articles published in our quarterly S3 Newsletter, but in the future specific content will be developed, , creating a professional blog, that gradually will start replacing the Newsletter you are reading now.
Visit the new website and let us know your comments! www.GroupS3.com
