LinkedIn is a powerful tool to boost your brand and increase sales in international markets. We already mentioned it in our article on international networking, but its unstoppable growth and stability (in 2023 it turned 20 years old) makes it worthy of a full article to get to know this professional social network.
Creating a solid personal brand and defining an ideal client are key steps for the success of any business, and Linkedin is perfect for this. Profile optimisation, group participation and effective messaging are key strategies. Using tools such as Sales Navigator and targeting campaigns on LinkedIn Business maximises your sales potential, especially if your company is expanding and offers its services or products to international markets.
Marketing on LinkedIn to boost your brand
Building a strong personal brand on LinkedIn is essential to stand out on this professional networking platform. You should focus on conveying your identity, values and experiences in an authentic and consistent way.
To optimise your sales strategies on LinkedIn, it is essential to be clear about who your ideal customer is. Defining their profile will allow you to tailor your communication and content more effectively, generating interest and meaningful connections.
A strong and compelling value proposition is key to differentiate yourself in a competitive environment like LinkedIn. You must highlight your competitive advantages, show how you can solve your clients’ needs and highlight the benefits of working with you.
Optimising your LinkedIn profile
LinkedIn is a powerful tool to enhance your brand, so it is vital to optimise your profile to stand out and generate interest among your potential clients and business partners.
While there is no doubt that company pages on LinkedIn have a strong following, we must not forget that people are looking for people on LinkedIn, for faces to put names and surnames to and place them in the hierarchy of a company.
In this context, it is important to bear in mind that both professional profiles (especially the most exposed ones) and companies must work very well on their content strategy not only to increase their visibility, but also to connect with potential clients and even suppliers.
Viral content marketing strategy on LinkedIn
Content is critical on LinkedIn to capture the attention of your target audience and position yourself as a leader in your industry. Make sure you create engaging and relevant posts that add value to your connections and followers. Use eye-catching images, short videos and well-written copy to increase the visibility of your profile and attract new followers (if you think about it, it’s not too different from product marketing strategy)!
Take advantage of LinkedIn groups!
If you are a user of other social networks, such as Facebook, you may have a misconception about groups. In contrast to the blue social network, LinkedIn groups always provide valuable content and are a good opportunity to make contacts.
- Join groups relevant to your business and actively participate in conversations.
- Share your expertise and knowledge by adding value to the community.
- Build relationships with other group members and expand your network.
Generating effective direct messages and using tools such as Sales Navigator
Generating effective direct messages is crucial on LinkedIn to establish meaningful connections with potential customers. It is important to personalise messages, showing genuine interest in the person and their company.
Active participation in LinkedIn groups
Even if you feel that the standard Linkedin search engine is enough to find groups of interest to you, Sales Navigator will make it easier for you to find previously unknown communities thanks to its high level of detail in filters and options. Take advantage of it and translate it into business opportunities!
Effective campaign targeting on LinkedIn Business
It’s no secret that Linkedin ADS campaigns are rarely used by small and medium sized businesses (mainly due to their high cost). However, thanks to Sales Navigator you will be able to get more out of them.
- Use advanced segmentation filters to target your campaigns to a specific and relevant audience.
- Segment by industry, location, company size, job title, among others, to reach the right audience.
- Personalise the content of your campaigns according to the characteristics and needs of your target audience, increasing the effectiveness of your messages.
Some interesting facts about Linkedin
As we said at the beginning of this article, LinkedIn turned 20 years old in 2023. It is a network with a remarkable trajectory that leaves us with some curious data, worthy of mention.
- LinkedIn currently has more than 1 billion members with more than 67 million registered companies in 200 different countries.
- It was the first North American social network to list its shares on the US stock exchange.
- The US is the country with the most users: 214 million.
- It is available in 28 languages.
- It is so widely used that some people are starting to use it to find romantic dates!
S3 Group on Linkedin
As experts in international procurement management, the presence of S3 Group as a brand and its entire team on LinkedIn is crucial for both the brand and its team.
Our corporate profile highlights our expertise, experience, and significant achievements, such as our 20th anniversary, providing a window into our sector knowledge and our evolution as a company.
On the other hand, the optimisation of individual team profiles reflects our commitment to excellence and foreign trade, encouraging participation in relevant discussions and establishing our authority in the field.
As we have seen throughout the article, being present on LinkedIn is critical to success in global markets… Having a well-executed marketing strategy on this social network will allow our brand not only to gain reputation, but also new business opportunities thanks to the creation of a network of quality contacts. And your company, are you already taking advantage of the full potential of Linkedin?
Image source: https://news.linkedin.com/about-us