Marketing & Sales

Posts about marketing and sales

Tips for selling more products on your e-commerce site

Tips for selling more products on your e-commerce site

A large proportion of the products that companies import from Asia are destined for the online market. The rise of ecommerce, especially in 2020, has meant that even brands that used to only sell to professionals have launched their own online shops, making products available to the general  public. Selling one’s own products on the …

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Market studies: an essential step before importing

Market studies: an essential step before importing

When a company decides to start importing its products, two scenarios can arise. The first is to import the same products as those already sold to date (a change of supplier) or alternatively, to take advantage of the many benefits of importing in order  to expand its range and start selling new items. The advantage …

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How to differentiate an (imported) product from the competition?

When a company prepares to import products from China for the first time, it is absolutely normal for doubts and fears to arise. One of the most common fears is not being able to personalize your product. This idea is based on the mistaken belief that all goods purchased in China are equal and consequently, …

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