Posts about marketing and sales
Regardless of whether your company has a physical shop or an online shop or even both, it is common that there is a significant drop in sales in the Summer for many products. Only the fashion sector, that is traditionally successful with the summer sales and some specific sports related products see a revenue increase …
Buying products in bulk secures a better price per unit. This fact means that sometimes, when a company decides to import articles, it does so in larger quantities than initially planned in order to achieve a greater profit margin. However, some companies make this decision without considering the sales capacity of their commercial channels so …
Advantages and disadvantages of selling products on a marketplace Read More »
A large proportion of the products that companies import from Asia are destined for the online market. The rise of ecommerce, especially in 2020, has meant that even brands that used to only sell to professionals have launched their own online shops, making products available to the general public. Selling one’s own products on the …
Tips for selling more products on your e-commerce site Read More »
In a highly globalized business world, where imports and exports are part of the usual activity of many companies, a good international marketing plan is essential if we want our products to be successful beyond our borders. It is important to note that the marketing plan developed for the country where we have the highest …
When a company decides to start importing its products, two scenarios can arise. The first is to import the same products as those already sold to date (a change of supplier) or alternatively, to take advantage of the many benefits of importing in order to expand its range and start selling new items. The advantage …
Market studies: an essential step before importing Read More »
When a company prepares to import products from China for the first time, it is absolutely normal for doubts and fears to arise. One of the most common fears is not being able to personalize your product. This idea is based on the mistaken belief that all goods purchased in China are equal and consequently, …
How to differentiate an (imported) product from the competition? Read More »
The phenomenon of KOL’s (Key Opinion Leaders) in China The ‘Influencers’ have become a major reality in marketing nowadays, where they present (for a nice fee!) a variety of products on social media like Twitter and Instagram, for consumers (often very young ones) to go out and shop for them. That’s in the West… but …