Market studies: an essential step before importing
If you have decided to import products to expand your catalog, make a market study is essential to see their viability and success.
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Marketing & Sales
Posts about marketing and sales
How to differentiate an (imported) product from the competition?
When a company prepares to import products from China for the first time, it is absolutely normal for doubts and fears to arise. One of the most common fears is not being able to personalize your product. This idea is based on the mistaken belief that all goods purchased in China are equal and consequently,
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SELLING is in our DNA
The phenomenon of KOL’s (Key Opinion Leaders) in China The ‘Influencers’ have become a major reality in marketing nowadays, where they present (for a nice fee!) a variety of products on social media like Twitter and Instagram, for consumers (often very young ones) to go out and shop for them. That’s in the West… but