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Commercial prospecting in the Middle East: discovering the Saudi Arabian market

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Attentive readers of the S3 Newsletter will recall that during the last year the company was able to count on the presence of two students who each completed an internship at the company.

Both Khaled Alwan, a Belgian with Syrian roots, and Insaf Bouchmal, a Spaniard with Moroccan roots, focused their commercial efforts on Arab markets, including the Persian Gulf countries and North Africa.

Taking a step forward in the same direction, S3 has started a major prospecting initiative in the largest market in the area, specifically in the Kingdom of Saudi Arabia, or KSA, as it is known in the region. It is too early to talk about results, but for the moment the sourcing team is working on various projects in multiple sectors, which all have in common the immense economic activity that the country is developing, facing 2030, when both the World Cup and the Riyadh Expo will take place on site.

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